Content Marketing for IP Services

Content Marketing for IP Services2018-11-07T08:48:19+02:00

Most IP-related marketing content is ineffective.

It generally fails in one of five ways:

  • It’s written in legalese.
  • It shows a lack of understanding of IP issues.
  • It insults readers by stating the obvious.
  • It’s useless.
  • It’s dull as dirt.

These failures happen because most of the people who write the content are:

  • IP lawyers who want to impress other IP lawyers,
  • non-lawyers who don’t know squat about IP, or
  • just plain bad writers.

The Challenge

Marketing in the IP space is challenging. You need to explain complex, technical issues in a way that’s both clear and compelling – maybe even entertaining.

You audience may be:

  • Non-technical businesspeople with only a vague idea what IP even is
  • IP lawyers who know more about IP than you do
  • Sophisticated non-lawyer business managers and investors
  • Inventors
  • All of the above

Whatever your audience, we can help you reach them and engage them.

Why We Can Handle It

We’re quite a team:

  • A Harvard Law School graduate and a member of the California bar with more than 25 years of experience doing IP work for clients like HP and Intuit – who’s also an award-winning writer
  • A PhD in business with more than 25 years of experience, including as a VP of marketing, working for high-tech companies – who’s also a patent-holder

We’re fluent in IP, marketing, and business, and we don’t think any other marketing firm can match our skillset.

How We Can Help You

We can:

  • Develop your content marketing strategy
  • Help you launch a new website with great content
  • Renovate a tired, dull website
  • Provide you with a turn-key monthly content marketing solution
  • Handle all your social media
  • Work “ala carte” and on an as-needed basis

We can:

  • source our own topics,
  • send you lists of suggested subjects every week or month, or
  • work from your ideas.

We can:

  • write “from scratch,”
  • work with your outline or bullet points, or
  • make your rough draft sound a whole lot better.

Our Clients

Our clients include:

  • IP Law Firms (Aeon Law, Leech Tishman, The Shaked Law Firm)
  • Patent Monetization Firms (IPNav, Marathon Patent Group)
  • LegalTech Companies (Anaqua, LawGeex)
  • IP Thought Leaders (Erich Spangenberg)
  • IP Publishers (Free Advice, Patexia)

Our Samples

Here are some of our samples. We can provide hundreds more upon request.

Aeon Law
European Umbrellas Look toward the West
Dinner Not Grounds for Joint Inventorship
Virtual World, Real World Problems

Leech Tishman
Sherlock Holmes Enters the Public Domain
Court Says Hip Hop Lyrics Are Not “Fresh” Enough to Qualify as Parody
Fox News Anchor Objects to Being Portrayed as a Hamster
Court Says US Patent Law Applies on US Ships in International Waters

Shaked & Co. Law Firm
Court Says Patent Owner Can’t Sue Company Making Products for Licensee
Post Patent Expiration Royalties for Spider-Man Toy? 

Another Inaccurate Epithet: Patent Privateer
Best Practices in Patent Monetization
Trends in inter partes review and covered business method review (published in IAM Magazine)

Marathon Patent Group
Are Patents An Asset Class?
Reasonable Sounding Patent Reform That Isn’t

Using IP Analytics to Build Smarter, Stronger Patent Portfolios
Are Your Patent Files Safe from Hackers?
How One IP Firm Is Using Anaqua to Boost Productivity and Attract Top Talent

Making Money from Your Great Ideas
Can a Pretzel Sandwich be a Trade Secret? 

Evergreening, Altruism and Crowd Sourcing: Slashing Drug Prices by Having the US Patent Office Do Its Job

Free Advice
Can You Be Sued by Graffiti Artists for Painting Over Their Work?
Learning About Intellectual Property Law from HBOs Silicon Valley
How Could Fixing a Tractor Violate Copyright Law?

No patent exhaustion for replicant soybeans

Contact us to get started.