Blockchain technology is disrupting many industries, from shipping to insurance to patents. This complex and non-intuitive technology drives unique marketing challenges.
Blockchain companies often need to reach two very different audiences. You have to speak the right language to reach blockchain enthusiasts, and you need to use the right marketing channels to reach them. Industry people, on the other hand, want to get in on the newest disruptive technology, but they often don’t know a hashtag from an ERC-20 compliant wallet.
One audience wants to know all about how you are implementing your blockchain solution. For the other audience blockchain is a magical black box that they don’t understand.
Explaining complex technical issues in a way that’s compelling requires special skills.
Our team has deep skills in both technology and writing. One is a former VP-Marketing with a semiconductor company who has two patents to his name; the other is an award-winning writer.
Depending on your needs, we can:
- Draft or edit your white paper
- Develop your content marketing strategy
- Help you launch a new website with great content
- Strengthen the content on your existing website
- Provide you with a turn-key monthly content marketing solution
- Handle all your social media
- Work “ala carte” and on an as-needed basis
Contact us to get started.