IPNav is one of the leading companies in the field of patent monetization. Tek-Law created all the content for a new website for the company, wrote over 150 blog posts and a dozen in-depth articles, provided an active social media campaign, and managed the company’s public relations, advertising, and search engine optimization programs. We took the company from a “middle of the pack” online presence to number two in the industry, behind only industry leader Intellectual Ventures, a billion dollar + company.
“Patent monetization” is an arcane field dominated by lawyers. The big challenge in this project was taking a legally and financially complex topic and making it interesting and comprehensible to an audience of inventors and business people.